SUNNY

Activating the next revolutionary menstrual care product — the Sunny Cup + Applicator

OVERVIEW

The Sunny Cup + Applicator is the first reusable menstrual cup that inserts like a tampon. After raising its first round of investment, Sunny hired Plus4 to help drive awareness for its presale through earned media. Additionally, Sunny wanted to highlight its progressive, LGBTQ+ inclusive approach to menstrual care.

To help Sunny accomplish its goals, Plus4 developed a PR strategy that included earned media and an influencer marketing campaign featuring prominent voices in the LGBTQ+ community.

  • Earned Media

  • Influencer Marketing

RESULTS

Over a 6-month period, Plus4 helped Sunny coordinate media coverage in outlets including BuzzFeed, Upworthy, Fortune, and others in addition to various podcast appearances. Additionally, Plus4 coordinated partnerships with a number of leading trans and gender non-conforming influencers to solidify Sunny’s position as an LGBTQ+ inclusive period care company. Finally, Plus4 provided Sunny with ongoing strategic communications and customer relations support throughout its presale campaign.