SHESTYLES

Building awareness for a Los Angeles nonprofit run by two teen sisters

OVERVIEW

SheStyles, a nonprofit organization providing free boutique, popup-style shopping experiences for girls and young women in need across Los Angeles, hired Plus4 to help build awareness for its work in the community.

To accomplish this, Plus4 spearheaded a local earned media campaign focused on telling the organization’s story while simultaneously publicizing upcoming events.

  • Earned Media

RESULTS

Plus4 secured feature coverage for SheStyles in target media including the Los Angeles Daily News, Los Angeles Magazine, Smiley Movement, Our Weekly, Voyage LA, and others. This helped build awareness for the organization’s inspiring mission while fostering greater community engagement.