CAMDEN APOTHECARY
Fostering community engagement for a one-of-a-kind cannabis dispensary
OVERVIEW
Camden Apothecary is the only dispensary in the nation to have sold cannabis both before and after its prohibition in 1937. Aiming to expand brand awareness in and around Philadelphia while deepening engagement with the city’s LGBTQ+ community, they hired Plus4.
First, we focused on generating media coverage around the dispensary’s unique history and personalized approach to customer service. After this, we worked to create meaningful bridges to Philadelphia’s LGBTQ+ community through philanthropic activations and partnerships.
RESULTS
Plus4 secured feature coverage for Camden Apothecary in outlets including Metro Philadelphia, PHILADELPHIA.Today, the Philadelphia Gay News, NJ Biz, and others. Furthermore, Camden Apothecary’s community activations led to a significant increase in customers from across the river, largely driven by Philadelphia’s LGBTQ+ population of over 60,000.
RESULTS
Plus4 secured feature coverage for Camden Apothecary in outlets including Metro Philadelphia, PHILADELPHIA.Today, the Philadelphia Gay News, NJ Biz, and others. Furthermore, Camden Apothecary’s community activations led to a significant increase in customers from across the river, largely driven by Philadelphia’s LGBTQ+ population of over 60,000.
