SUNNY
Activating the next revolutionary menstrual care product — the Sunny Cup + Applicator
OVERVIEW
The Sunny Cup + Applicator is the first reusable menstrual cup that inserts like a tampon. After raising its first round of investment, Sunny hired Plus4 to drive awareness for its presale campaign. Additionally, the brand wanted to highlight its LGBTQ+ inclusive approach to menstrual care.
To help Sunny accomplish both of its goals, Plus4 developed a PR strategy centered on earned media and influencer partnerships.
RESULTS
Plus4 helped Sunny coordinate media coverage in outlets including BuzzFeed, Upworthy, and Fortune, as well as various podcast appearances. Additionally, Plus4 coordinated partnerships with a number of leading trans and gender non-conforming influencers to help solidify Sunny’s position as an LGBTQ+ inclusive period care company. Finally, Plus4 provided Sunny with ongoing strategic communications and customer relations support throughout its presale campaign.
RESULTS
Plus4 helped Sunny coordinate media coverage in outlets including BuzzFeed, Upworthy, and Fortune, as well as various podcast appearances. Additionally, Plus4 coordinated partnerships with a number of leading trans and gender non-conforming influencers to help solidify Sunny’s position as an LGBTQ+ inclusive period care company. Finally, Plus4 provided Sunny with ongoing strategic communications and customer relations support throughout its presale campaign.
