EXPERTS IN THE BUSINESS OF INFLUENCE
Our name is based on the philosophy that effective public relations should generate four key outcomes—awareness, credibility, trust, and influence. We leverage a mix of integrated tactics to help our clients become and remain influential in their industries, strategically positioning them into culture and conversation when and where it matters most.
EXPERTS IN THE BUSINESS OF INFLUENCE
Our name is based on the philosophy that effective public relations should generate four key outcomes—awareness, credibility, trust, and influence. We leverage a mix of integrated tactics to help our clients become and remain influential in their industries, strategically positioning them into culture and conversation when and where it matters most.
Public Relations
Media relations, narrative development, thought leadership, event planning and production
Social + Influencer
Social media strategy, content planning and production, influencer and celebrity partnerships
Corporate Communications
Investor relations, internal communications, corporate social responsibility, litigation communications
Crisis + Issues Management
Crisis preparedness and planning, crisis response, issues management and monitoring, reputation recovery
Public Relations
Media relations, narrative development, thought leadership, event planning and production
Social + Influencer
Social media strategy, content planning and production, influencer and celebrity partnerships
Corporate Communications
Investor relations, internal communications, corporate social responsibility, litigation communications
Crisis + Issues Management
Crisis preparedness and planning, crisis response, issues management and monitoring, reputation recovery
SENIOR LEADERSHIP
Our senior leadership team brings decades of public relations experience to help clients achieve their goals and navigate complex reputational challenges.
Jake Yablonski
President & Founder
jake@plus4pr.com
Jake’s marketing communications journey began in 2016 while attending Temple University, where he helped local Philadelphia businesses adopt and leverage social and digital media channels. This evolved into communications work with prominent regional brands, including Firstrust Bank, Obermayer, and City Fitness, and eventually consulting engagements with Fortune 500 companies, such as Aramark and AbbVie. A few years after moving to Los Angeles, Jake founded Plus4 Public Relations and has since developed and executed dozens of successful public relations campaigns for clients across consumer and lifestyle, food and beverage, hospitality, health and wellness, nonprofit, and more. His primary areas of expertise include media relations, corporate communications, and crisis and issues management.
Scott Morris
Partner, Crisis & Issues Management
Scott co-leads crisis and issues management at Plus4 Public Relations. An award-winning senior-level communications executive and business strategist, Scott has deep experience both in-house and in-agency within the consumer and retail sector, including work and roles with category-leading brands such as Best Buy, Kohl’s Department Stores, and The Home Depot. He has extensive experience building the hierarchy and infrastructure necessary to cascade messaging within organizations and to other stakeholders. Scott specializes in supporting senior-level executives and organizational leaders to assess the true meaning of a crisis or issue and formulate an appropriate response that serves to mitigate risk.
