ABOUT PLUS4 PUBLIC RELATIONS
Our name is based on the philosophy that effective public relations should generate four key outcomes—awareness, credibility, trust, and ultimately influence. We leverage a mix of integrated public relations tactics to help our clients become and remain influential in their industries, driving meaningful growth and achieving desired outcomes.
ABOUT PLUS4 PUBLIC RELATIONS
Our name is based on the philosophy that effective public relations should generate four key outcomes—awareness, credibility, trust, and ultimately influence. We leverage a mix of integrated public relations tactics to help our clients become and remain influential in their industries, driving meaningful growth and achieving desired outcomes.
Public Relations
Media relations, message and narrative development, influencer and talent partnerships, events
Crisis + Issues Management
Crisis preparedness and planning, crisis response, issues management and monitoring, reputation recovery
Thought Leadership
Executive positioning, contributed articles, executive digital presence, awards and recognition
Corporate Communications
Investor relations, internal communications, corporate social responsibility, litigation communications
Public Relations
Media relations, message and narrative development, internal communications, social media
Crisis + Issues Management
Crisis preparedness and planning, crisis response, issues management and monitoring, reputation recovery
Community Engagement
Stakeholder mapping, community relations, public meeting and hearing support, multilingual communications
Thought Leadership
Executive positioning, contributed articles, executive digital presence, awards and recognition
SENIOR LEADERSHIP
Our senior leadership team brings decades of communications experience to help clients achieve their goals and navigate complex challenges.
Jake Yablonski
President & Founder
jake@plus4pr.com
Jake’s marketing communications journey began in 2016 while attending Temple University, where he helped local Philadelphia businesses adopt and leverage social and digital media channels. This evolved into communications work with prominent regional brands, including Firstrust Bank, Obermayer, and City Fitness, and eventually consulting engagements with Fortune 500 companies, such as Aramark and AbbVie. After moving to Los Angeles, Jake founded Plus4 with a focus on partnering with clients whose stories and reputations are inseparable from the local markets they operate in. His primary areas of expertise include crisis and issues management, community engagement, and media relations.
Jake leads Plus4’s crisis and issues management practice, with experience spanning executive misconduct and personnel investigations, contested projects and communities under pressure, labor and employment disputes, operational disruptions, and more. Additionally, he has built crisis preparedness programs for clients across a wide range of industries and regularly advises executives and general counsel during active reputational threats.
Scott Morris
EVP Crisis & Issues Management
Scott co-leads crisis and issues management at Plus4 Public Relations. An award-winning senior-level communications executive and business strategist, Scott has deep experience both in-house and in-agency within the retail sector, including work and roles with category-leading brands such as Best Buy, Kohl’s Department Stores, and The Home Depot. He has extensive experience building the hierarchy and infrastructure necessary to cascade messaging within organizations and to other stakeholders. Scott specializes in supporting senior-level executives and organizational leaders to assess the true meaning of a crisis or issue and formulate an appropriate response that serves to mitigate risk.
