TIOGA-FRANKLIN SAVINGS BANK
Celebrating 150 years of banking in Philadelphia
OVERVIEW
Tioga-Franklin Savings Bank, the oldest chartered bank in Philadelphia, hired Plus4 to spearhead a PR campaign to celebrate its 150th anniversary.
As part of the campaign, Tioga-Franklin’s CEO commissioned local artist Lucas David Aguilera to paint a mural inside the Bank’s lobby depicting the neighborhood’s progression from the time Tioga-Franklin was founded in 1873 until present day. To unveil the mural and spread the word about the Bank’s milestone birthday, Plus4 worked to secure press placements in target media.
RESULTS
Plus4 successfully secured coverage for Tioga-Franklin in local and industry media outlets including the Philadelphia Inquirer, Star News Philly, Hometown Banker Magazine, Independent Banker, and American Banker. Additionally, Plus4’s sister agency 96ANDX designed collateral materials to commemorate the Bank’s journey through time.
