ZAVIANT

Helping a high-growth cybersecurity consultancy put its stake in the ground

OVERVIEW

Zaviant, a fast-growing data privacy and security consultancy working with some of North America’s largest corporations, hired Plus4 to elevate its company profile and establish stronger name recognition across target industries.

Plus4’s approach primarily consisted of reactive commentary on trending industry news, executive thought leadership, and profile building through awards and visibility opportunities. Furthermore, Plus4 advised Zaviant on strategic communications and handled all announcements of major company milestones, including the launch of the firm’s new AI governance practice group.

Finally, Plus4 guided Zaviant through a complete brand and website overhaul, ensuring the company clearly communicated its current market position and capabilities.

  • Earned Media

  • Executive Thought Leadership

  • Profile Building

RESULTS

Before working with Plus4, Zaviant had almost no presence in the media. Over the course of a year, however, Plus4 established a strong share of voice through consistent press coverage and executive thought leadership.

Placements included Forbes, PYMNTS, CSO Online, IT Pro, the Philadelphia Business Journal, Technical.ly, and many others. Furthermore, Plus4 helped Zaviant’s Managing Partner, Will Sweeney, build a strong executive profile by securing coveted local awards such as the Philadelphia Business Journal 40 Under 40 Award and the Greater Philadelphia Titan 100 Award.