CAMDEN APOTHECARY

Fostering community engagement for a historic cannabis dispensary

OVERVIEW

Camden Apothecary is the only dispensary in the nation to have sold cannabis both before and after its prohibition in 1937. Aiming to expand brand awareness in and around Philadelphia while deepening engagement with the city’s LGBTQ+ community, the team engaged Plus4.

First, Plus4 focused on generating media coverage for Camden Apothecary’s unique historic attributes and personalized approach to customer service. After this, we helped create meaningful bridges to Philadelphia’s LGBTQ+ community through philanthropic activations and involvement with the city’s world-renowned Pride organization, Galei.

  • Earned Media

  • Community Engagement

RESULTS

Plus4 secured feature coverage for Camden Apothecary in outlets including Metro Philadelphia, PHILADELPHIA.Today, the Philadelphia Gay News, NJ Biz, and others. Furthermore, Camden Apothecary’s community activations led to a measurable increase in customers from across the river, largely driven by Philadelphia’s LGBTQ+ population of over 60,000.