Contact Us
Email: info@plus4pr.com
Call or Text: 310-948-9743
Plus4 Crisis PR Agency
When every second counts, our team acts fast to protect your reputation and your standing in the community.
Our Crisis PR Philosophy—In Every Challenge, There Is An Opportunity to Earn Trust
Plus4 provides insightful counsel and expert communications management to companies and organizations as well as the leaders who represent them. Always ready to jump into action, we’re hands-on practitioners who develop strategies to preserve reputations even under the most challenging circumstances.
Our clients face distinct kinds of crises. They answer not only to the press, but also to the community as well as other local stakeholder groups, such as the boards and funders who sustain their operations or the elected officials who oversee their work. All of these audiences have different needs at the same critical moment. Plus4 develops crisis strategies based on the specific incident, the audiences involved, and the media and political landscape surrounding it.
Our crisis PR team, staffed solely by senior leaders, has decades of combined experience handling a wide range of high-stakes matters, from executive misconduct and personnel investigations to contested projects and communities under pressure. Regardless of the circumstances, we’re guided by the unwavering philosophy that in every challenge, there is an opportunity to earn trust.
Crisis PR Services
Plus4 equips clients to anticipate threats before they escalate and respond decisively when they do.
Crisis Preparedness and Planning
Plus4 helps organizations and leaders proactively prepare for crises by identifying risks specific to their operations, establishing messaging, mapping stakeholders, and building custom response plans they can actually execute, including with limited internal communications teams.
Crisis Response
In today’s rapid 24-hour news cycle, it’s of critical importance to act quickly in a crisis. Plus4 is equipped to jump into immediate action, crafting key messages, preparing statements, briefing spokespeople, responding to press inquiries, and coordinating communications across media, community, and other key stakeholder groups.
Issues Management and Monitoring
Not all threats arrive suddenly or all at once. Plus4 works closely with clients to monitor emerging issues, engage stakeholders early, and address concerns before they become crises.
Plus4 Crisis PR Leadership
Our team has decades of experience navigating complex matters to help clients achieve favorable outcomes.
Jake Yablonski
President & Founder
jake@plus4pr.com
Jake’s marketing communications journey began in 2016 while attending Temple University, where he helped local Philadelphia businesses adopt and leverage social and digital media channels. This evolved into communications work with prominent regional brands, including Firstrust Bank, Obermayer, and City Fitness, and eventually consulting engagements with Fortune 500 companies, such as Aramark and AbbVie. After moving to Los Angeles, Jake founded Plus4 with a focus on partnering with clients whose stories and reputations are inseparable from the local markets they operate in. His primary areas of expertise include crisis and issues management, community engagement, and media relations.
Jake leads Plus4’s crisis and issues management practice, with experience spanning executive misconduct and personnel investigations, contested projects and communities under pressure, labor and employment disputes, operational disruptions, and more. Additionally, he has built crisis preparedness programs for clients across a wide range of industries and regularly advises executives and general counsel during active reputational threats.
Scott Morris
EVP Crisis & Issues Management
Scott co-leads crisis and issues management at Plus4 Public Relations. An award-winning senior-level communications executive and business strategist, Scott has deep experience both in-house and in-agency within the retail sector, including work and roles with category-leading brands such as Best Buy, Kohl’s Department Stores, and The Home Depot. He has extensive experience building the hierarchy and infrastructure necessary to cascade messaging within organizations and to other stakeholders. Scott specializes in supporting senior-level executives and organizational leaders to assess the true meaning of a crisis or issue and formulate an appropriate response that serves to mitigate risk.
Crisis PR FAQs
Crisis PR is a specialized field of public relations focused on protecting and preserving the reputation of a company, organization, or individual during a high-stakes situation. It combines strategic communications, media management, and rapid response to help clients navigate threats and come out the other side with their reputation intact. In a crisis, it’s important to act as quickly as possible, as favorable outcomes are more likely with swift, decisive action.
Yes. Plus4 works with executives, board leadership, and other public figures in addition to companies and organizations.
Crisis PR costs vary by scope, client type, and complexity of circumstances. For crisis response services, Plus4 typically bills hourly against a minimum engagement fee.
Plus4 aims to respond to all crisis inquiries within an hour and can begin work immediately upon receipt of the initial deposit. To get in touch, email info@plus4pr.com or call 310-948-9743.
A PR crisis is any situation that threatens to damage the reputation of a company, organization, or individual and demands an immediate strategic response. If you’ve lost control of your narrative or the situation has the potential to erode public trust, it’s a crisis.
Crisis PR and reputation management are related but distinct. Crisis PR is reactive—responding quickly and strategically when a specific threat or incident puts your reputation at risk. Reputation management is proactive and ongoing, focused on building and maintaining public trust over time. Many clients work with Plus4 on both, using crisis PR to navigate an immediate situation and reputation management to rebuild afterward.
Yes, clients frequently come to us after negative press has already been published. While it’s always better to get ahead of an issue early, it’s rarely too late to take control of the narrative, limit further damage, and begin rebuilding trust. If you’re already in the media, call us as soon as possible.
Public agencies operate under open meeting laws, public records requirements, and a standard of transparency that private companies don’t face. That constrains some tactics and rules out others entirely. Plus4 builds crisis strategies that work within those obligations rather than against them, because for a public agency, the appearance of concealment is often more damaging than the underlying issue.
Many nonprofits, mid-size institutions, and small businesses don’t. Plus4 works as an embedded partner, taking on the response directly while keeping your leadership informed and prepared. We also build plans designed specifically for small teams.
