CAMDEN APOTHECARY
Fostering community engagement for a one-of-a-kind cannabis dispensary
OVERVIEW
Camden Apothecary is the only dispensary in the nation to have sold cannabis both before and after its prohibition in 1937. Aiming to expand brand awareness in and around Philadelphia while deepening engagement with the city’s LGBTQ+ community, they hired Plus4.
Our strategy leveraged Camden Apothecary’s unprecedented historical position to create compelling storytelling opportunities while building authentic connections with Philadelphia’s LGBTQ+ community.
Our approach included earned media focused on the dispensary’s unique heritage, strategic community partnerships, and targeted outreach to LGBTQ+ publications and organizations.
RESULTS
Over 12 months, Plus4 secured targeted media coverage for Camden Apothecary across various Philadelphia-area outlets. This included features in Metro Philadelphia and NJ Biz highlighting the dispensary’s unique history and business model, and PHILADELPHIA.Today and Philadelphia Gay News highlighting community engagement initiatives.
Plus4’s earned media strategy was complemented by strategic community partnerships, including collaborations with local LGBTQ+ organizations and neighborhood groups. This helped Camden Apothecary establish authentic relationships within Philadelphia’s LGBTQ+ community, moving beyond transactional customer relationships to genuine community engagement.
Looking for results like this? Get in touch.
RESULTS
Over 12 months, Plus4 secured targeted media coverage for Camden Apothecary across various Philadelphia-area outlets. This included features in Metro Philadelphia and NJ Biz highlighting the dispensary’s unique history and business model, and PHILADELPHIA.Today and Philadelphia Gay News highlighting community engagement initiatives.
Plus4’s earned media strategy was complemented by strategic community partnerships, including collaborations with local LGBTQ+ organizations and neighborhood groups. This helped Camden Apothecary establish authentic relationships within Philadelphia’s LGBTQ+ community, moving beyond transactional customer relationships to genuine community engagement.
Looking for results like this? Get in touch.
CLIENT TESTIMONIAL
“If you’re looking for fresh, cutting-edge approach to your public relations & advertising needs, look no further than Jake Yablonski & Plus4 PR. Whether it’s a simple website refresh or a complex re-build, a basic logo design or complete brand guide. A simple local ad campaign or a comprehensive regional marketing strategy, Plus4 PR will tailor a solution specific to your needs. Jake & the team at Plus4 PR have connections & reach into almost any market, including the highly competitive and sought after LGBTQ space. Every business needs a customized approach to branding & marketing to maintain growth & success. Jake & Plus4 PR have all the tools and talent to make that happen. They are a total “solution”, and I couldn’t recommend them any more highly!”
– Tony Minniti, Owner
