CITY FITNESS

City Fitness, Philadelphia’s leading gym, hired Plus4 to develop a paid social and digital advertising campaign to drive awareness and memberships for their premium Studio+ offering.

To launch the campaign, Plus4 produced a compelling video spot that served as the creative centerpiece. The ad strategically balanced humor with high-energy visuals, differentiating City Fitness from other gyms while authentically showcasing the dynamic Studio+ experience. The campaign’s reach extended through a strategic OOH flight featuring high-impact digital billboards and bike share ads positioned throughout key Philadelphia locations. To maximize lead generation and create seamless conversion opportunities, the bike share placements included a QR code that allowed viewers to instantly redeem a complimentary Studio+ experience.