SHESTYLES
Building awareness for a Los Angeles nonprofit run by two teen sisters
OVERVIEW
SheStyles, a nonprofit founded by teen sisters providing free boutique-style shopping experiences for girls and young women experiencing financial hardship across Los Angeles, hired Plus4 to amplify their innovative approach to clothing access.
Plus4’s strategy focused on highlighting the founders’ inspiring story while showcasing SheStyles’ unique model that transforms traditional clothing donation into empowering shopping experiences. We targeted LA lifestyle media, community publications, and platforms celebrating young changemakers.
RESULTS
Over 90 days, Plus4 secured feature coverage positioning SheStyles as a fresh approach to addressing clothing insecurity in LA. Major placements included an in-depth feature in Los Angeles Magazine highlighting the sisters’ innovative donation process, comprehensive coverage in the Los Angeles Daily News showcasing their popup model, and stories in community-focused outlets including Our Weekly and Smiley Movement.
Looking for results like this? Get in touch.
RESULTS
Over 90 days, Plus4 secured feature coverage positioning SheStyles as a fresh approach to addressing clothing insecurity in LA. Major placements included an in-depth feature in Los Angeles Magazine highlighting the sisters’ innovative donation process, comprehensive coverage in the Los Angeles Daily News showcasing their popup model, and stories in community-focused outlets including Our Weekly and Smiley Movement.
Looking for results like this? Get in touch.
