SUNNY
Activating the next revolutionary menstrual care product — the Sunny Cup + Applicator
OVERVIEW
The Sunny Cup + Applicator is the first reusable menstrual cup that inserts like a tampon. After raising its first round of investment, Sunny hired Plus4 to drive awareness for its presale campaign. Additionally, the brand wanted to highlight its LGBTQ+ inclusive approach to menstrual care.
To help Sunny accomplish both of its goals, Plus4 developed a PR strategy centered on earned media and influencer partnerships. Our strategy capitalized on the product’s unique innovation story while authentically connecting with underserved communities in menstrual care. We positioned Sunny as both a breakthrough product and an inclusive brand challenging traditional period care norms.
RESULTS
Over 6 months during Sunny’s presale launch, Plus4 coordinated high-impact media coverage in top-tier consumer and business outlets. Major placements included viral BuzzFeed coverage that drove significant sales volume, an Upworthy feature highlighting the innovation behind the applicator’s design, and a feature in Fortune reaching 2+ million business readers. Additionally, Plus4 coordinated strategic partnerships with 12 leading trans and gender non-conforming influencers with combined followings exceeding 500K, helping solidify Sunny’s position as the first truly LGBTQ+ inclusive brand in the reusable menstrual cup space.
Looking for results like this? Get in touch.
RESULTS
Over 6 months during Sunny’s presale launch, Plus4 coordinated high-impact media coverage in top-tier consumer and business outlets. Major placements included viral BuzzFeed coverage that drove significant sales volume, an Upworthy feature highlighting the innovation behind the applicator’s design, and a feature in Fortune reaching 2+ million business readers. Additionally, Plus4 coordinated strategic partnerships with 12 leading trans and gender non-conforming influencers with combined followings exceeding 500K, helping solidify Sunny’s position as the first truly LGBTQ+ inclusive brand in the reusable menstrual cup space.
Looking for results like this? Get in touch.
