ZAVIANT
Helping a high-growth cybersecurity consultancy put its stake in the ground
OVERVIEW
Zaviant, a fast-growing data privacy and security consultancy working with some of North America’s largest corporations, hired Plus4 to elevate its company profile and establish stronger name recognition across target industries.
Given the competitive cybersecurity market where credibility is paramount, Plus4’s approach focused on positioning Zaviant’s executives as trusted advisors, building the foundation for long-term business development success.
Our approach consisted of reactive commentary on trending industry news, executive thought leadership, and profile building through awards and visibility opportunities. Furthermore, Plus4 advised Zaviant on strategic communications and handled announcements of all major company milestones, including the launch of the firm’s new AI governance practice group.
Finally, Plus4 guided Zaviant through a complete brand and website overhaul, ensuring the company effectively communicated its current market position.
RESULTS
Before working with Plus4, Zaviant had almost no media presence. Over 12 months, however, we secured 15+ strategic media placements and executive thought leadership opportunities, establishing Zaviant as a recognized voice in data privacy and security. Placements included the Philadelphia Business Journal, Technical.ly, Forbes, PYMNTS, CSO Online, IT Pro, and many others. Additionally, Plus4 helped Zaviant’s Managing Partner, Will Sweeney, build a strong executive profile by securing coveted local awards such as the Philadelphia Business Journal 40 Under 40 Award and the Greater Philadelphia Titan 100 Award.
This sustained thought leadership campaign positioned Zaviant for accelerated growth, with the firm expanding into AI governance services and building stronger name recognition among enterprise decision-makers in their target markets.
Looking for results like this? Get in touch.
RESULTS
Before working with Plus4, Zaviant had almost no media presence. Over 12 months, however, we secured 15+ strategic media placements and executive thought leadership opportunities, establishing Zaviant as a recognized voice in data privacy and security. Placements included the Philadelphia Business Journal, Technical.ly, Forbes, PYMNTS, CSO Online, IT Pro, and many others. Additionally, Plus4 helped Zaviant’s Managing Partner, Will Sweeney, build a strong executive profile by securing coveted local awards such as the Philadelphia Business Journal 40 Under 40 Award and the Greater Philadelphia Titan 100 Award.
This sustained thought leadership campaign positioned Zaviant for accelerated growth, with the firm expanding into AI governance services and building stronger name recognition among enterprise decision-makers in their target markets.
Looking for results like this? Get in touch.
